Brand Content, recipes for using this powerful image lever
How do your brand engagements create loyalty and prevent crises? You are in charge of a brand that targets major clients and you must constantly convince them to trust you. Your brand commitments will often come before the quality of your products to develop this relationship of trust. A product or service may “underperform” or […]
The 6 keys to make your newsletter a powerfull brand recognition tool
We often wonder about the usefulness of a newsletter, given the effort required to set one up. And yet some companies even send out several (one for each business division) without always measuring their results. Others, on the other hand, procrastinate, not knowing how to build a newsletter and whether they will have the necessary […]
Brand content : Three steps to succeed
Brand content, the guarantor of long-term brand recognition No brand today can be satisfied with developing its reputation without worrying about its brand recognition. Brand content strategies are therefore essential allies for these brands in search of recognition. Brand content is defined as all content created by brands to convey their values, convictions, commitments, history […]
What brand content strategy to enhance your recognition?
Beyond visibility that creates awareness, ensuring recognition of a brand, ie. making a well-known brand the trustworthy expert, is a complex alchemy that depends on brand content strategy.
