Seconded DirCom

Treat yourself to the services of an international DirCom on a timeshare basis

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Seconded DirCom

Treat yourself to the services of an international DirCom on a timeshare basis

Do you want to improve your company’s brand image to grow faster? Your company is expanding internationally but you lack a communication director in these countries? You are currently facing a crisis situation and need to regain control over your image? You are about to change leagues and move into the world of leaders? You need the support of a professional to help your Communication Department in lack of resources or temporary overload to put communication means in front of your ambitions?

Our mission: guiding your image strategy and develop your impact

SKILLS offers the experience of its international DirCom’s and a combination of expertise to support your company and ensure its optimal visibility.

Whatever the image challenge encountered by the company, we combine experience and rigor to analyse your needs and advise a concrete and adapted action plan.

Skills Communication’s Communication Directors all have worked for more than 20 years in large groups and have the experience of multiple clienteles (institutional, distribution, retail); they have faced all communication situations and know how to react with maturity and practicality.

Seconded DirCom

Our à la carte intervention

A company may need the temporary support of a Communication Director in many occasions but it does not necessarily know the existence of this service and its adequacy with its needs.

  • Supporting an existing DirCom for the implementation of the communication strategy in a new country or for a new launch
  • Taking charge of an outsourced communication mission
  • Consulting to guide or structure local communication teams
  • Seconding a DirCom to support your teams for a limited period of time
  • Managing a crisis or emergency situation (major event, media crisis, unforeseen communication, managers coaching for a sensitive communication, team departure , busines line closure…).

Seconded DirCom

The SKILLS DirCom’s can advise and supervise the action of the communication teams in place and help to structure a team, replace a manager, make a leader emerge and install good practices (training, organization, process, recruitment, search for external experts…).

 

Having led international teams and implemented communication strategies covering many countries and using all possible communication vectors, they bring their creativity and expertise while being project architects and team coordinators.

Practical Organisation & Budget

The seconded DirCom intervenes partly on site at the client’s office to take the brief, support and coordinate local teams if necessary. Remotely, he will mobilise and coordinate the necessary external experts and set up the organisation and processes required by the mission.

Depending on the mission assigned to the seconded DirCom, it will be budgeted either on a time spent basis or on a fixed price basis. The costs of any external experts that may be required to complete the assignment will be added.

Our DirCom in support of managers: some mission examples

Seconded DirCom

Communication strategy

The seconded DirCom can be the client’s representative for any communication issue.

 

 

  • Be the personal contact of the CEO regarding the communication strategy,
  • Manage the communication plan and measure the results
  • Ensure the preparation of corporate communication messages
  • Brief and train the management spokespersons (Executives’ coaching)
  • Develop corporate tools and contents in line with the client’s evolution and competition
  • Coordinate all external or internal resources and expertise required in the client’s communication plan
  • Provide advice to the client in the event of a crisis

Seconded DirCom

Executives’ speaking opportunities

The seconded DirCom can also be in charge of developing the client’s speaking opportunities, in order to increase the influence of its brand:

  • Propose topics and write contents to be published in the client’s proprietary media
  • Create, according to current events, opportunities for cross-interviews with market influencers
  • Propose a Media & Message training for executives: An individual training session for the top management spokespersons detailing the corporate messages and media speaking techniques.

Seconded DirCom

Executives’ Digital influence

The seconded DirCom will have to ensure regular updates and follow the performance of the client’s digital eco-system:

  • Write and distribute the client’s messages on its social networks, and on the entire corporate digital platform when necessary.
  • Develop the client’s influence network on social media: monitoring of followers, measuring rate of engagement per post…

Our Added Value

Your story, our passion

We have a passion for stories and know-hows. Because we understand your business environment, we will help you formulate your stories, your convictions and expertise to reach your audiences and hold their attention.

Experienced Com Directors

As Communication Directors with over 20 years of experience in major groups, we share with you our international experience to accompany all types of image strategies.

International experts

Associated with international specialists for long years, we provide the expertise you need for your communication projects: media, editorial content, web, social media, advertising, events, publishing, design, video, and more.