Influence on Social Media

Influence creators

Create the messages that will capture attention while leveraging the social multiple channels.

Inevitable opportunity

New media have disrupted the traditional rules governing reputation. While Press Relations used to be the only way for organisations to address their audiences, today social platforms such as Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest and many others are the most direct way to connect with target audiences. The fragmentation of the media landscape and the rise of social media should be seen as a key opportunity for organisations to communicate via their preferred channels with a better targeted reach.

Social Media Strategy

Social media has also provided your prospects with a new way to share, exchange and structure their interests. When you join these conversations, you can listen to what prospects request. You can thus understand how to respond, identify future clients, and build your online reputation.

But this multi-channel space is also more complex to navigate and more sensitive to flare-ups and bad buzz. Each medium is different and has its own objectives. This is why you need new media experts.

We will guide you in deciphering this environment and setting up a digital strategy on the best platforms for your brand objectives and business ambitions.

Our resources for your strategy

With our monitoring and benchmarking tools, we will help you better understand your digital environment. We will help you understand the algorithms and master the tools you need to improve your visibility and brand awareness.

  • Implementation of a digital communication strategy matching existing resources
  • Benchmarking and selection of a communication policy
  • Implementation of communication and editorial guidelines 
  • Management of e-reputation, crisis communication

Content creation and community management

We will suggest which subjects your company should communicate on based on your story, then draft the content for publication in your digital ecosystem.

Our objective is to consistently promote a brand identity that helps your company stand out with content adapted to each social network, in terms of theme, tone, and format.

Impactful messages

Our teams will work  closely with yours to help craft messages that will have the greatest impact on social media.

Based on your needs, we will then organise your Community Management to help you build a community around the values of your brand. Understanding good community management practices will help you grow and nurture your followers.

Engage with influencers

With our services, you can engage more influencers in a mutually beneficial relationship by approaching them with a project that is relevant and meaningful to them and their audiences.

  • Social media audit
  • Community Management: Moderation and influence
  • Network development and engagement: subscribers, followers, influencers
  • Contents & Design creation: posts, infographics, video, opinion pieces, tribunes,etc.
  • Monthly reporting and performance analysis

Our Added Value

Your story, our passion

We have a passion for stories and know-hows. Because we understand your business environment, we will help you formulate your stories, your convictions and expertise to reach your audiences and hold their attention.

Experienced Com Directors

As Communication Directors with over 20 years of experience in major groups, we share with you our international experience to accompany all types of image strategies.

International experts

Associated with international specialists for long years, we provide the expertise you need for your communication projects: media, editorial content, web, social media, advertising, events, publishing, design, video, and more.