New media have disrupted the traditional rules governing reputation. While Press Relations used to be the only way for organisations to address their audiences, today social platforms such as Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest and many others are the most direct way to connect with target audiences. The fragmentation of the media landscape and the rise of social media should be seen as a key opportunity for organisations to communicate via their preferred channels with a better targeted reach.
Social media has also provided your prospects with a new way to share, exchange and structure their interests. When you join these conversations, you can listen to what prospects request. You can thus understand how to respond, identify future clients, and build your online reputation.
But this multi-channel space is also more complex to navigate and more sensitive to flare-ups and bad buzz. Each medium is different and has its own objectives. This is why you need new media experts.
We will guide you in deciphering this environment and setting up a digital strategy on the best platforms for your brand objectives and business ambitions.
With our monitoring and benchmarking tools, we will help you better understand your digital environment. We will help you understand the algorithms and master the tools you need to improve your visibility and brand awareness.
We will suggest which subjects your company should communicate on based on your story, then draft the content for publication in your digital ecosystem.
Our objective is to consistently promote a brand identity that helps your company stand out with content adapted to each social network, in terms of theme, tone, and format.
Our teams will work closely with yours to help craft messages that will have the greatest impact on social media.
Based on your needs, we will then organise your Community Management to help you build a community around the values of your brand. Understanding good community management practices will help you grow and nurture your followers.
With our services, you can engage more influencers in a mutually beneficial relationship by approaching them with a project that is relevant and meaningful to them and their audiences.
Your story, our passion
We have a passion for stories and know-hows. Because we understand your business environment, we will help you formulate your stories, your convictions and expertise to reach your audiences and hold their attention.
Experienced Com Directors
As Communication Directors with over 20 years of experience in major groups, we share with you our international experience to accompany all types of image strategies.