Agence de stratégie de Marque

Awareness creators

In an overcrowded media space and faced with demanding and volatile audiences, it is not enough to emerge, it is necessary to touch, strike, move, prove and last.

Assert your brand’s strength by affirming its vision.

Our DirCom’s will be at your side to assert your brand identity by bringing it in line with your history and the new strategic ambitions you are nurturing, through a brand platform.

Brand platform

The role of the brand platform is to formalise all the elements that make up your brand identity, both in terms of its key messages, its signature and its visual and graphic identity.

In contact with a wide selection of your stakeholders (customers, suppliers, employees…) we will test the perception of your mission, your vision, your values, your expertise and compare it with what you wish to reflect. Who are you? Where do you stand? Where are you going?

We will study your brand from every angle through the eight facets (Origin, Values, Legitimacy, Uniqueness, Personality, Mission, Ambitions and Ideal) it may have and we will place it with you among the existing brand archetypes.

We will create your identity card, which in one sentence, one paragraph and one page, will present the foundations of your brand in a dynamic and memorable formulation. These elements define a base of meaning and coherence to feed all your content and communication tools while ensuring assimilation and adhesion of the teams.

Our DirComs will then train all your teams in homogeneous groups to ensure their involvement in the brand platform. This phase allows you to address all objections, adapt the language to specific cases and give the evidence that they need in their job.

Our resources for your strategy

  • Audit of media positioning 
  • Perception survey among clients, media, suppliers and staff
  • SWOT analysis and brand archetype evaluation
  • ID card in a single sentence, a paragraph and page
  • DNA confirmation: values, market positioning, ambitions
  • Team training and involvement
Speaking - colors

Visual and semantic identity

But to make an impression on your target audiences, you also need to express a strong, unique identity that represents you both in words and in form.

Visual and semantic identity is a powerful lever for brand preference. It is not only a question of giving you colours through your advertising identity, of using your logo, but also of choosing a signature, semantic territories, themes and speaking angles, and above all of deciding on the stance you want to take.

All of these graphic and semantic elements will belong to you and will make you easily identifiable, different and attractive.

Visual identity

  • Choice of a brand universe: graphic and visual guidelines
  • Logo and signature
  • Graphic, visual and semantic competitive analysis 
  • Advertising strategy and media plan
  • Advertising design and delivery int print and digital formats (native, mobile, display, social)

Semantic identity

  • Reflection on the values and the lexical field of the brand
  • Choice of semantic territories
  • Themes and speaking angles
  • Choice of a brand stance

Corporate documents

  • Creation of corporate communication tools conveying the brand’s DNA: leaflet, manifesto, brochure, social networks, videos…
  • Available on all commercial supports: Pitch, promotional tools, web, marketing flyer, packaging…

Our Added Value

Your story, our passion

We have a passion for stories and know-hows. Because we understand your business environment, we will help you formulate your stories, your convictions and expertise to reach your audiences and hold their attention.

Experienced Com Directors

As Communication Directors with over 20 years of experience in major groups, we share with you our international experience to accompany all types of image strategies.

International experts

Associated with international specialists for long years, we provide the expertise you need for your communication projects: media, editorial content, web, social media, advertising, events, publishing, design, video, and more.