A single press office for effective international press relations
How to manage effective international press relations? In large companies, press relations require many competencies, which often lead to add the support of external teams. Companies often point out the shortcomings of their press relations agencies. For example, their inability to master expert content, or to have their client profiled in articles of specialized and […]
Develop a three-step digital strategy
Developing a solid digital strategy is a must for all companies in the digital age. Indeed, the rise of the internet and social media is bringing new consumer trends, as well as societal demands and new consumer needs. A strong and consistent online presence is a guarantee of success to capture the attention of its […]
Brand content : Three steps to succeed
Brand content, the guarantor of long-term brand recognition No brand today can be satisfied with developing its reputation without worrying about its brand recognition. Brand content strategies are therefore essential allies for these brands in search of recognition. Brand content is defined as all content created by brands to convey their values, convictions, commitments, history […]
YOUR CORPORATE PURPOSE CAN DO A LOT TO YOU
Your corporate purpose is your source of inspiration for each of your actions and for each of your stakeholders. That’s how much it can mean to you. Let’s write it down, together.
what brand content strategy to enhance your recognition?
Beyond visibility that creates awareness, ensuring recognition of a brand, ie. making a well-known brand the trustworthy expert, is a complex alchemy that depends on brand content strategy.
How can you strengthen your employer branding and ensure an attractive image for both future recruits and current employees?
How can we get each employee to identify with the organization’s global objective? It is necessary to help them go beyond the business mission to understand the meaning and the societal utility of the company, and thus engage the employees in a collective adventure.
Communication budgets, motivation or impediment for a DirCom?
Is budget appropriate? For what communication strategy? And which return on investment? many questions debated by people with various agendas.
Which social networks should be used in companies and what precautions should be taken?
Developing a publication calendar and defining an editorial line for each social platform are communication actions that contribute to a company’s successful performance on social networks
The influence of leaders on social networks
Today, social networks have become an essential part of a company’s communication strategy, regardless of its size. Using social networks wisely, can increase business opportunities, influence of a company and develop its brand image. When the company manager becomes an engaged corporate ambassador on social networks More and more companies are using social networks as […]
How to manage effective press relations today?
In a changing context with varied actors and networks, the press has evolved tremendously over the last few years and press relations have changed with it. However, the exchange with the journalist remains central. Is an intimate relationship with the journalist essential to share your expertise? Is the need to know the journalist still justified, […]