When a sector ceases to attract young talent, employer brands must reinvent themselves In a rapidly evolving sector (digitalization, emergence of responsible finance, systemic risk
Speaking out in the media is now an essential skill for company managers. Every public appearance can have a major impact on an organisation's image
The emergence of the Internet has placed digital marketing agencies at the heart of data analysis activities. Indeed, the explosion of online data offers unprecedented
As brands increasingly seek to get closer to their customers and create a community around them, community management has become a crucial issue. The emergence
How to manage effective international press relations? In large companies, press relations require many competencies, which often lead to add the support of external teams.
Developing a solid digital strategy is a must for all companies in the digital age. Indeed, the rise of the internet and social media is
Brand content, the guarantor of long-term brand recognition No brand today can be satisfied with developing its reputation without worrying about its brand recognition. Brand
Your corporate purpose is your source of inspiration for each of your actions and for each of your stakeholders. That’s how much it can mean to you. Let’s write it down, together.
Beyond visibility that creates awareness, ensuring recognition of a brand, ie. making a well-known brand the trustworthy expert, is a complex alchemy that depends on brand content strategy.