2025 Brand Engagement Barometer
The 2025* barometer measures both the evolution of brand engagement within French companies, but also the impact of the phenomenon on MarCom professions. In this
January 19, 2026
The 2025* barometer measures both the evolution of brand engagement within French companies, but also the impact of the phenomenon on MarCom professions. In this
Corporate communication is much more than just a promotional tool. It constitutes the foundation upon which the image and reputation of any organization seeking to
The media have evolved dramatically, both in form and content. The volume of information in circulation is growing exponentially. The power of AI and digital
How to manage your stress and ensure you have an impact? Fear of failure, of being judged by others, of our inability to convince our
How do your brand engagements create loyalty and prevent crises? You are in charge of a brand that targets major clients and you must constantly
From our long experience in editorial strategies on social media, we know that developing a quality presence on these media is as essential as having
As a content creation agency, we often question the rise in power of AI text generation tools. LLMs (Large Language Models) are becoming increasingly efficient and
Many companies are now aware of the importance of well-constructed corporate social responsibility strategy. However, as a communication agency, we often need to explain why
Whether it’s understanding and subscribing to strategy, ensuring the spirit of “working well together” or commitment to the corporate culture, internal communication must always be