Communicating in the face of disinformation: strategies and best practices
The media have evolved dramatically, both in form and content. The volume of information in circulation is growing exponentially. The power of AI and digital profiling is multiplying targeted information through social networks. Finally, the way we consume information has changed: it is more instantaneous, skimmed, and occurs through short, quick visual formats. In this […]
Communication budgets, motivation or impediment for a DirCom?
Is budget appropriate? For what communication strategy? And which return on investment? many questions debated by people with various agendas.
