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Companies with a lead generation strategy tend to grow faster and will be able to more effectively measure the ROI on their digital investments.
A website is not merely a digital showcase; it is a practical tool for reaching new markets. SEO attracts prospects to your website and helps convert them into business (lead generation and transformation)
SEO is the process of optimising your website based on criteria established by search engines. This will improve the perceived quality of your website and rank it at the top of search results, without any paid advertising.
Over 200 dynamically weighted factors are taken into account. The available positions (links, images, knowledge graphs, maps, etc.) are also constantly evolving.
Based on the results of an expert SEO audit and analysis of your competition, we will recommend a unique SEO strategy that is tailored to your needs. This strategy will focus on rapidly improving your visibility and organic click-through rate in a way that is adapted to your market for guaranteed results.
Creating quality content helps establish authority and credibility in a specific field, enhancing a company's reputation and visibility.
What's more, content is an important factor in search engine optimization (SEO), as it enables search engines to analyze the relevance and quality of a website's content. By creating quality content that meets users' needs and is easily accessible, a company can improve its ranking in search results and attract more organic traffic to its website.
Content relevance is the most important criterion
Use of relevant keywords to improve SEO
Use of clear titles and subtitles to facilitate reading
Optimization of images using relevant keywords in descriptions and alt tags
Avoiding content duplication (plagiarism) to avoid being penalized by search engines
Web pages are ranked by search engines according to the quality and relevance of their content. It goes without saying that in order to generate organic traffic, a site must rank well.
This means creating content that uses relevant keywords and meets users' needs. Quality content can also encourage other websites to link to a site, thereby reinforcing its authority and improving its SEO.
Your story, our passion
We have a passion for stories and know-hows. Because we understand your business environment, we will help you formulate your stories, your convictions and expertise to reach your audiences and hold their attention.
Experienced Com Directors
As Communication Directors with more than 25 years of experience in major groups, we share with you our international experience to accompany all types of image strategies.
International experts
The Skills Communication Agency would be happy to meet you to understand your image challenge, exchange experience and ideas. Come and tell us your story!
The Skills Communication Agency would be happy to meet you to understand your image challenge, exchange experience and ideas. Come and tell us your story
